A New Chapter of Growth for an Authentic Maldivian Icon
Coco Collection, the prestigious Maldivian-owned hospitality group, has appointed two seasoned industry veterans to its senior leadership team as it prepares for a landmark year. This strategic move aligns with the group’s vision of blending traditional Maldivian hospitality with world-class operational and commercial excellence.
With the upcoming launch of their newest luxury property, Coco Fehi Rah, in 2026, these appointments reinforce the group’s commitment to sustainable expansion and high-fidelity guest experiences.
Meet the New Leadership Team
The new executive structure is designed to bridge the gap between “on-island” authenticity and global market reach.
| Executive | Role | Expertise | Key Focus Area |
| John G. Laing | Chief Operating Officer (COO) | 20+ years (The Legian, Urban Resort Concepts) | Operational excellence & the 2026 launch of Coco Fehi Rah. |
| Yvonne Mak | SVP – Sales & Marketing | 35+ years (Mandarin Oriental, Hyatt, Marriott) | Brand storytelling, revenue strategy, & global trade partnerships. |
Operational Focus: Scaling with Integrity
John G. Laing, joining from a background of ultra-luxury leadership in Bali and Southeast Asia, oversees the fiscal and operational health of the existing portfolio-Coco Bodu Hithi and Coco Palm Dhuni Kolhu-while spearheading the pre-opening of Coco Fehi Rah.
- Service Standardization: Implementing hands-on training to ensure “personalized boutique service” remains consistent across all properties.
- Resilient Growth: Focusing on disciplined operational practices that prioritize environmental responsibility alongside commercial success.
- Team Empowerment: Strengthening the Malé-based head office and on-island teams to maintain the brand’s “strong sense of place.”
Commercial Strategy: Elevating the Global Narrative
Yvonne Mak brings a wealth of experience in luxury brand repositioning. Her role is to synchronize Coco Collection’s authentic Maldivian roots with modern traveler expectations.
- Sustainability-Led Marketing: Highlighting core programs like Coco Cares and the Olive Ridley Project (Turtle Rescue Centre) to meet the demand for eco-conscious travel.
- Distribution & Partnerships: Strengthening ties with global travel trade partners through enhanced distribution channels and localized marketing.
- Guest Insights: Utilizing data-driven strategies to refine the guest journey, ensuring that every touchpoint reflects the brand’s core values of Care, Ownership, Connection, and Originality.
What’s Ahead for 2026: Coco Fehi Rah
The appointment of these leaders signals the final countdown to the opening of Coco Fehi Rah. This new addition to the portfolio is expected to set a new benchmark for “eco-luxury” in the Maldives, combining innovative design with the group’s signature heritage-inspired architecture.
“We are entering a phase where authenticity and commercial strength must go hand-in-hand. Our new leadership ensures that as we grow, we stay true to the heart of what makes Coco Collection uniquely Maldivian.”
Partner with Lets Go Maldives (LGM)
As a long-term partner of Coco Collection, Lets Go Maldives (LGM) provides the preferred access and industry-leading insights required to manage your luxury bookings at Coco Bodu Hithi, Coco Palm Dhuni Kolhu, and the upcoming Coco Fehi Rah.
👉 Ready to secure your 2026 stays with the new era of Coco Collection? Contact Lets Go Maldives (LGM) today for preferred trade rates, early-bird opening offers for Coco Fehi Rah, and tailored luxury itineraries.
