The Main Event: High-Energy Entertainment at Hulhumalé Phase 2
Dhiraagu, the Maldives’ digital transformation leader, has confirmed that the first grand prize winner of its ‘Enrol & WIN 2 Speedboats’ campaign will be announced this Friday, 23 January 2026.
The draw will take place at the scenic Dhiraagu Beach, Hulhumalé Phase 2, starting at 4:00 p.m. This public event marks a major milestone in the 2026 promotional calendar, blending high-stakes anticipation with a festival-like atmosphere.
Headliner Alert: Roboman Live
To celebrate the first winner, Dhiraagu is bringing the Maldives’ most iconic street performer to the stage: Roboman.
- Dynamic Performance: Known for his signature robotic dance moves and futuristic costume, Roboman is a staple of high-energy Maldivian public entertainment.
- Family-Centric Engagement: His ability to interact with audiences of all ages makes him the ideal headliner for an event celebrating a prize as aspirational as a speedboat.
- Cultural Connection: Roboman’s rise from a local talent to a national figure mirrors Dhiraagu’s commitment to supporting the Maldivian creative arts sector.
The Prize: Connectivity on the Water
The winner of the first lucky draw will walk away with an Al Shaali Marine Canary 28 speedboat, powered by a Yamaha 250HP outboard engine. This prize reflects the Maldivian lifestyle, where marine connectivity is essential for both leisure and business.
| Campaign Feature | Detail |
| First Draw Date | Friday, 23 January 2026 |
| Event Location | Dhiraagu Beach, Hulhumalé Phase 2 |
| Second Draw Deadline | 31 March 2026 |
| Eligibility | Dhiraagu Prepaid, Postpaid, and Fibre Broadband customers |
Second Chance: Enrolment Open Until March 2026
While the first speedboat will be awarded this Friday, the campaign is only halfway through. Existing and new Dhiraagu customers can still enter to win the second speedboat.
How to Enrol:
- Meet the minimum spend or plan criteria (MVR 450+ for Prepaid/Postpaid or Fibre 40M+).
- Register via the dedicated Dhiraagu Campaign Portal.
- Bonus Entry: Customers who use DhiraaguPay receive an automatic additional entry into the final draw.
Strategic Value for the Travel & Lifestyle Sector
From the perspective of Let’s Go Maldives (LGM), large-scale events like the Dhiraagu Lucky Draw showcase the “Modern Maldives.” For travelers staying in the Greater Malé area, these public celebrations offer a unique window into local lifestyle, music, and corporate culture.
These activations reinforce:
- Digital Adoption: Driving the shift toward a cashless society via DhiraaguPay.
- Urban Vibrancy: Highlighting Hulhumalé as a hub for entertainment and residential growth.
- Community Support: Integrating local stars like Roboman into national brand narratives.
Partner with Lets Go Maldives (LGM)
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