Lets Go Maldives is proud to announce its full support for “I Feel Maldives”, a pioneering private-sector-led destination branding initiative launched to elevate the Maldives’ image on the global stage. Officially unveiled on April 7, 2025, this campaign aims to bring together tourism stakeholders under one united banner to enhance brand visibility, drive meaningful international partnerships, and foster innovation across the industry.
Founded on the belief that the Maldives brand belongs to everyone – resorts, guesthouses, travel companies, and communities alike – “I Feel Maldives” opens a new chapter in collaborative tourism marketing. With strategic partnerships already secured with Qatar Travel Mart (QTM) and the International Wellness Tourism Expo in Japan, the initiative has demonstrated immediate traction and global potential.
A Movement for the Industry, by the Industry
Lets Go Maldives, a leading luxury destination management company, stands firmly behind this movement. We recognize the importance of cohesive branding and unified storytelling in strengthening our destination’s identity. Our support reflects our continued commitment to driving sustainable, inclusive tourism that benefits all stakeholders.
Mohamed Riyaz, CEO of Lets Go Maldives and a board member of MACL, shared his thoughts:
“The ‘I Feel Maldives’ campaign reflects a fresh, unified approach to destination marketing. It empowers all of us in the industry to take ownership of the brand and project a powerful message to the world. This is a proud moment where the private sector is taking a bold step forward.”
Mohamed Bassam Adam, Co Founder of I Feel Maldives , Chief Operating Officer of Lets Go Maldives and former head of Visit Maldives, also added:
“This initiative is about more than just branding – it’s about creating opportunity. It builds bridges between the Maldives and the world through strategic partnerships, innovation, and shared goals. Lets Go Maldives is excited to support this journey and contribute to its long-term success.”
Join the Movement
We warmly invite all our global partners, clients, and travel professionals to join us in supporting “I Feel Maldives.” Whether you’re a resort, airline, travel agency, or tourism business, this is your opportunity to shape the future of our destination and be part of a movement that puts the Maldives on the map in a truly powerful way.
To get involved and learn more about the initiative, please visit the official I Feel Maldives Facebook Page for updates, partnership opportunities, and upcoming activations.
Together, let’s make the world feel the Maldives — like never before.
