LETS GO MALDIVES is proud to announce the participation of its destination marketing platform, I Feel Maldives, at ITB China 2025, held from May 27 to 29 at the Shanghai World Expo Exhibition & Convention Center.
Following the Maldives’ successful role as Official Host Country Partner at ITB China 2024, LETS GO MALDIVES continues its commitment to promoting the Maldives in one of the world’s most dynamic outbound tourism markets.
This participation is further supported by a strategic MoU signed between I Feel Maldives and MMPRC, aligning public-private efforts to elevate the Maldives brand in China.
WHY CHINA MATTERS:
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China was #1 source market in 2024 with 263,340 visitors (12.9% of total arrivals)
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As of May 12, 2025, 101,814 Chinese visitors had already arrived
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China’s outbound travel is forecasted to grow 40% in 2025
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Travelers are seeking luxury, wellness, and authentic island experiences – a perfect match with the Maldives
BOOSTED AIR CONNECTIVITY:
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Maldivian (national airline) now offers direct routes from major Chinese cities
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Additional connectivity from Beijing Capital Airlines, China Eastern, Sichuan Airlines, and Hong Kong Airlines
WHAT TO EXPECT AT OUR STAND:
At I Feel Maldives, LETS GO MALDIVES will present curated experiences tailored to the Chinese traveler, with a spotlight on:
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Island retreats
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Sustainable tourism
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Cultural heritage
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Airline partnerships, with a special presence next to Maldivian to highlight seamless travel options
ENGAGEMENT & EXCITEMENT:
Visitors to the I Feel Maldives stand can participate in raffles and giveaways, with prizes including:
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Luxury holidays in the Maldives
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Souvenirs and exclusive offers from partner resorts
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1-on-1 sessions with travel experts
OUR PARTNERS AT ITB CHINA 2025:
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Brennia Kottefaru
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Sky Beach Hotel Maldives
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Medhufushi Island Resort
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Addu City Council
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Three Inn, Hulhumalé
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LETS GO MALDIVES – offering luxury inbound, outbound, and aviation services
“We are excited to return to China with our valued partners,” says Mohamed Bassam Adam, Co-Founder of I Feel Maldives and COO of LETS GO MALDIVES. “This is not just a showcase, it’s a long-term vision to build meaningful connections in a rapidly growing market.”
