The Maldives Marketing and Public Relations Corporation (MMPRC), under the Visit Maldives brand, has announced a groundbreaking multi-year global partnership with Liverpool Football Club (LFC). This collaboration positions the Maldives as LFC’s Official Tourist Destination Partner, leveraging the club’s vast international following to promote the Maldives as a premier travel destination.
Key Highlights of the Partnership:
1. Global Tourism Promotion Through Football
- The partnership provides unmatched exposure for the Maldives across Liverpool FC’s platforms, including live matches, social media, and digital campaigns.
- Liverpool FC boasts over 205 million fans worldwide, with a seasonal TV audience of 211 million and 53 million social media followers.
- The Maldives will feature prominently on Anfield Stadium LED boards during Premier League home matches.
- Billboard campaigns across Europe, Asia, and the Middle East will drive high-value travelers to the Maldives.
2. Projected Impact on Maldivian Tourism
- The partnership is expected to attract 100,000+ additional tourists in 2025.
- The estimated tourism revenue boost is over $100 million annually.
- More than 22 million Liverpool fans from key markets have already expressed interest in visiting the Maldives.
- Even if just 2% of LFC’s engaged fans travel to the Maldives, the partnership will exceed tourism growth targets.
3. Exclusive Promotions & Fan Engagement
- Fans can win a luxury 5-night Maldives getaway, including flights and accommodation, via the MyLFC competition.
- Exclusive LFC-themed travel packages will be launched for football fans worldwide.
- Special meet-and-greet opportunities with LFC legends and ambassadors.
- Integration of fan zones and activations into Visit Maldives fairs, roadshows, and global events.
4. Boosting Sports Tourism & Destination Branding
- Liverpool FC will establish an official football academy in the Maldives, strengthening sports tourism and grassroots football development.
- The Maldives will host football-themed experiences, merging luxury tourism with the passion of football.
- LFC’s influence will position the Maldives as an ultimate vacation hotspot for football fans and high-value travelers.
5. Sustainability & Environmental Initiatives
- The Maldives and LFC share a commitment to sustainability and ocean conservation.
- LFC will support the Maldives’ sustainable tourism efforts via The Red Way, the club’s award-winning environmental program.
- Joint initiatives will raise awareness on coral reef protection, ocean conservation, and eco-friendly tourism practices.
Why Choose Lets Go Maldives for Your Dream Football-Inspired Getaway?
For Liverpool fans and global travelers, Lets Go Maldives offers exclusive and luxury travel experiences across the Maldives, tailored for football enthusiasts.
- VIP Access to Maldives Resorts & Private Islands – Exclusive packages for LFC fans.
- Football-Themed Holiday Packages – Custom experiences inspired by Liverpool FC.
- Direct Partnerships with Over 160 Maldives Resorts – Guaranteed best rates and unique offers.
- Luxury Yacht Charters & Private Island Stays – Premium services for high-end travelers.
- Seamless Travel Experience – Personalized services from arrival to departure.
As the leading luxury travel expert in the Maldives, Lets Go Maldives ensures that football fans can experience the “Sunny Side of Life” with premium hospitality and exclusive deals.
Plan your dream getaway today with Lets Go Maldives – where football and paradise meet!
