Malé, Maldives — 6 July 2025
The Maldives Marketing and Public Relations Corporation (MMPRC), operating under its internationally recognized name Visit Maldives, is proud to announce the launch of a refreshed Maldives destination brand identity, featuring an enhanced logo and updated visual guidelines.
As the official tourism promotion board of the Maldives, MMPRC has introduced subtle yet strategic modifications to the world-famous Maldives brand — aimed at increasing visibility, consistency, and impact across all global platforms. These refinements are part of Visit Maldives’ ongoing strategy to position the Maldives as a leading luxury travel destination in a highly competitive international market.
Unified Brand, Stronger Presence
The updated Visit Maldives logo now features improved colour harmony, a bolder logotype, and refined aesthetics. These changes were carefully made to ensure better legibility and stronger brand recall, especially in high-visibility environments such as outdoor billboards, travel expos, airline promotions, and digital campaigns.
The enhancements align with MMPRC’s commitment to deliver a cohesive Maldives travel brand that resonates with key markets such as Europe, the Middle East, Asia, and the Americas.
Updated Brand Guidelines for Global Consistency
Alongside the logo refinement, MMPRC has released revised brand guidelines to ensure consistency across all marketing assets used by tourism boards, travel trade partners, resorts, and PR agencies. These guidelines feature:
- Streamlined design components
- Clean and contemporary font selections
- Greater emphasis on destination-focused imagery
- Reduced dependency on excessive graphics, allowing the natural beauty of the Maldives to take center stage
These measures are expected to amplify global promotional efforts and provide a stronger visual identity that reflects the unique offerings of the Maldives — from luxury overwater villas and crystal-clear lagoons to authentic island culture and sustainable tourism initiatives.
Reinforcing the Maldives as a Premier Travel Destination
The branding update reinforces MMPRC’s ongoing mission to elevate the Maldives’ global presence and support stakeholders in delivering a unified image of the destination. The new visual identity officially came into effect on 6th July 2025, and will now appear across all international tourism fairs, digital platforms, advertising materials, and corporate communications.
As MMPRC continues to lead the charge in destination marketing for the Maldives, this update marks a significant milestone in ensuring that the Maldives remains top-of-mind for travelers seeking unforgettable island experiences.
